Alton Towers CBeebies land

Case Study: Premium Flagpole Installation at CBeebies Land, Alton Towers

Flagpole Express is proud to have been selected by Merlin Entertainments to provide a bespoke flag and flagpole solution for the grand opening of CBeebies Land at Alton Towers Resort. This high-profile project required a combination of vibrant visual impact and robust engineering to meet the rigorous safety and aesthetic standards of the UK’s leading theme park.

The Project Brief: High-Visibility Branding

The entrance to CBeebies Land required a series of high-impact displays to welcome thousands of families daily. The brief demanded heavy-duty flagpoles that could withstand the exposed environment of the Staffordshire moorlands while ensuring the custom-printed CBeebies flags remained visible even in zero-wind conditions.

Our Solution: Heavy-Duty 6m Architectural Flagpoles

To meet the client's requirements, our team manufactured and installed nine 6-metre architectural flagpoles. These were specifically chosen for their:

• Superior Durability: Constructed from high-grade materials to ensure long-term performance in high-traffic public areas.
• Rotating Flag Arms: We equipped each pole with a rotating arm system, ensuring the CBeebies branding remains fully displayed and untangled regardless of wind direction.
• Custom Digital Printing: The flags were produced using our advanced UV-resistant dye sublimation process, ensuring the iconic CBeebies colours remain vivid and fade-resistant.

Expert Installation & Maintenance

Our UK-wide installation team completed the project on a strict timeline to ensure everything was ready for the park's seasonal launch. From the initial site survey to the final bolt, Flagpole Express managed every aspect.

The facilities management team at Alton Towers noted: "Flagpole Express did an excellent job; the flags look great and have transformed the entrance area."

Why Choose Flagpole Express for Commercial Projects?

Whether you are looking for architectural flagpoles for a major tourist attraction or custom printed flags for a local business, we offer the same level of British-made quality and professional service.